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Messe Frankfurt South Africa

Messe Frankfurt South Africa, a branch of one of Europe's oldest and extensive trade fair organizers, boasts a proficient team of personnel in marketing, sales, and operations at its South African branch. Messe Frankfurt is recognized as one of the world's biggest organizers of trade fairs, congresses, and events, employing over 2,200 staff worldwide.

Since 2017, we have expanded our portfolio from two to nine events in 2023, and we remain receptive to new concepts for launching events and partnerships for conferences, exhibitions, and other unique occasions in South Africa.

Our operations span 28 different locations globally, and our South African branch is supported by a proficient team of over 25 staff members equipped with established marketing, sales, and operational expertise.

Messe Frankfurt South Africa is responsible for organizing grand events, including Automechanika Johannesburg, Futuroad Expo, Festival of Motoring, Boatica Cape Town, AERO South Africa, allfashion sourcing, Hobby-X, and Solar Power Africa.

Solar Power Africa

Where bright minds meet to explore the solar and energy storage industry in Africa.

Solar Power Africa focuses on creating an environment that fosters the exchange of ideas, knowledge, and expertise for furthering solar power and renewable energy development in Africa. The conference also brings together thought leaders who discuss and unpack policy, technologies, trends, and innovations as well as the infrastructure and solutions that will lead to a sustainable clean energy future.

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Hobby-X

A colourful and engaging event where imagination and skills converge.

Hobbyists, crafters, and those searching for a creative outlet and new products come from all over South Africa and neighbouring countries in search of materials, supplies, equipment, ideas, and techniques. The event curates a wide range of products and services that showcase and demonstrate the latest technologies and also offers practical workshops for those looking for a new hobby or to hone their skill.

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Southern Africa’s premier event for the general aviation industry.

Discover new aviation developments and technology, experience first-hand a full spectrum of services and products, and engage with leading industry experts, aviation enthusiasts, business owners, flight training schools, pilots, and aircraft owners. 

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Shaping life’s ambitions.

The Festival of Motoring unites the automotive community by bringing together key industry players and motoring enthusiasts. The event provides an exhilarating experiential platform by offering the opportunity to drive or be driven in the latest models including EVs, hybrids, off-road and performance vehicles around the iconic Kyalami Grand Prix Circuit, the self-handling track, or the 4x4 off-road track. In addition, the event provides a lifestyle and retail element for all things motoring.

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The business-orientated platform for fashion and textiles in Africa.

allfashion sourcing Cape Town is a business-orientated marketplace for the textile and fashion industry, combining African creativity, design, and manufacturing with international sourcing options. The event provides access to the Textile and Fashion Industry under one roof over 3 days.

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The premier boating exhibition in Africa.

boatica Cape Town boat show is set against the backdrop of Table Mountain in the beautiful Mother City. The show combines an on-water expo featuring the best in South African boat, yacht, and catamaran manufacturing, with the extension of an on-land display of all boating and related equipment and services. The event also caters to water sports enthusiasts with interactive product displays, product launches, and equipment demonstrations.

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A comprehensive business platform for the automotive aftermarket on the African continent.

South Africa’s leading international trade fair for the automotive service industry targeting trade visitors from the Sub-Saharan Region. Experience innovations and be exposed to new technologies and trends represented by the entire value chain of the automotive aftermarket industry.

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The business platform for the truck, bus, and commercial vehicle sectors.

futuroad expo Johannesburg is the most comprehensive business platform for the truck, bus, and commercial vehicle body sectors. Attracting visitors from the sub-Saharan Africa region, the expo provides an ideal platform for local stakeholders to grow their business footprint by showcasing their latest technologies and products.

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