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Bringing interactive experiences to South African consumers

Our shows

An experienced staff compliment with established marketing, sales and operational capabilities

Meet the Team

Organisers of large-scale consumer and B2B events

The company

Messe Frankfurt South Africa

Messe Frankfurt South Africa is a subsidiary of one of Europe's oldest and largest trade fair organisers.

Upcoming Events 2020/2021

Emerald Speed Fest

Experience the thrill & exhilaration of the latest motorsport lifestyle event, Emerald Speed Fest. Join the adrenaline rush as high performance race cars, supercars and modern road-cars compete against the clock on a 1,6km winding asphalt strip happening live at Emerald Resort and Casino.

Dates: 28 - 29 February & 1 March 2020

Venue: Emerald Resort and Casino

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Source Africa

Premier sourcing event on the African continent, bringing together suppliers, manufacturers, service providers and buyers all under one roof

Dates: 2-4 June 2020

Venue: Cape Town International Convention Centre (CTICC)

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ATF Expo

Premier sourcing event on the African Continent bringing together international suppliers, manufacturers, service providers and buyers all under one roof

Dates: 2-4 June 2020

Venue: Cape Town International Convention Centre (CTICC)

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AERO South Africa

The Show for General Aviation

Africa’s largest general aviation trade show, covers the full spectrum of services and products for the aviation industry. Discover what direction developments in the General Aviation industry are going.

Dates: 2-4 July 2020

Location: Wonderboom National Airport, Pretoria, Tshwane, South Africa

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Festival of Motoring

South Africa’s premier motoring festival

Date: 21-23 August 2020

Venue: Kyalami Grand Prix Circuit, Johannesburg

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Boatica

South Africa’s premier boating and luxury lifestyle show

Date: 23-25 October 2020

Venue: V & A Waterfront, Cape Town

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Solar Power Africa

The leading solar and PV event in Africa

Date: 4-6 November 2020

Venue: Cape Town International Convention Centre (CTICC)

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Automechanika Johannesburg

South Africa’s leading international trade fair for the automotive service industry targeting trade visitors from the Sub-Saharan Region

Date: 14-17 September 2021

Venue: Johannesburg Expo Centre, Nasrec

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Futuroad Expo Johannesburg

Africa’s most comprehensive business platform for the truck, bus and commercial vehicle sectors

Date: 14-17 September 2021

Venue: Johannesburg Expo Centre, Nasrec

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Scalex Johannesburg

South Africa´s leading trade fair for transport systems, infrastructure and logistics solutions targeting trade visitors from the Sub-Saharan Region

Date: 14-17 September 2021

Venue: Johannesburg Expo Centre, Nasrec

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The South African office has an experienced staff compliment with established marketing, sales and operational capabilities.

Messe Frankfurt South Africa organises large-scale events such as Automechanika Johannesburg, Futuroad Expo, Festival of Motoring, Boatica, AERO South Africa, Source Africa, ATF, Emerald Speed Fest and the latest addition Solar Power Africa.

Open for business

We have grown from 2 events in 2017 to 9 events in 2019 and we continue to be open to ideas for launch events and partnerships for exhibitions, conferencing and other special events in South Africa.

MFSA Latest News

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2019 Festival of Motoring, presented by WesBank, boasts strong visitor attendance and plenty of thrills for show visitors.

Automechanika Johannesburg provided a blend of displays, activation and training opportunities

Truck makers in South Africa show optimism with new product launches

African show for General Aviation sector off to a flying start at Wonderboom National Airport.

Source Africa and ATF now co-located to provide visitors with even more quality content over 3 days

International Event Organizers Announce New Partnership, New Solar Power Event in Africa

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Bringing interactive experiences to South African consumers

An experienced staff compliment with established marketing, sales and operational capabilities

Organisers of large-scale consumer and B2B events

Messe Frankfurt South Africa

Upcoming Events 2020/2021

Emerald Speed Fest

Source Africa

ATF Expo

AERO South Africa

Festival of Motoring

Boatica

Solar Power Africa

Automechanika Johannesburg

Futuroad Expo Johannesburg

Scalex Johannesburg

The South African office has an experienced staff compliment with established marketing, sales and operational capabilities.

Open for business

MFSA Latest News

2019 Festival of Motoring, presented by WesBank, boasts strong visitor attendance and plenty of thrills for show visitors.

Automechanika Johannesburg provided a blend of displays, activation and training opportunities

Truck makers in South Africa show optimism with new product launches

African show for General Aviation sector off to a flying start at Wonderboom National Airport.

Source Africa and ATF now co-located to provide visitors with even more quality content over 3 days

International Event Organizers Announce New Partnership, New Solar Power Event in Africa