Innovation Group, a long-time sponsor of the NAAMSA Conference, says it is a partner of the local motor industry which is committed to supporting and driving growth within the industry. The company sees its ongoing support of the event this year as important because the conference will focus on change, innovation, and transformation, which needs to be driven forward by the collective industry.
The Innovation Group has been serving the local motor industry since 1982 with a specific focus on providing value-add products which include administering warranty, service, and maintenance plans. The company currently has more than one million active automotive policies under administration and continues to grow with sales of more than 200 000 policies a year.
“Partnering with an organisation such as NAAMSA in its annual conference makes sense as it enables us to impart our knowledge from a consumer demand perspective, using information gained from the huge audience that visits our website. As a result of AutoTrader being the leader with more online car stock than anyone else, when removing market duplication, we are also able to leverage the supply side. This pairs us very well with the supply knowledge of NAAMSA members, thereby making our partnership mutually beneficial.”
“AutoTrader started out as a print business and it could’ve succumbed to internet competitors, but instead we completed the transition to the digital world to become a very successful online business – one that is now 20 times larger than our reach through print. It was a tough challenge to navigate the change but now I believe we can add value to the NAAMSA conference by sharing our hard-earned experience”.
“The fact that this year’s conference focuses on innovation, technology and consumer behaviour is an excellent fit with AutoTrader and we are looking forward to our participation in this important event,” concluded Mienie.